Optimize your Google Shopping ads with a CSS partner dedicated to user privacy and performance.

Elevate Performance

done Save up to 20% in CPC

done Feed Improvement solutions

done Access to the best Agency experts

done Available all over Europe

done Custom Performance Enhancing Add-on Solutions

Get started
Billed Monthly / Yearly
€89 / €890
Basic plan - save 2 months with yearly
  • 1 Merchant Center
  • Premium Partner Agency support from Google – top 3% of agencies
Billed Monthly / Yearly
€149 / €1490
Pro plan - save 2 months with yearly
  • Up to 5 Merchant Centers
  • Premium Partner Agency support from Google – top 3% of agencies
  • Feed Audit
  • Feed Optimization
  • Personal Google Powered Feed translations
  • Merchant Center Excellence Report (Areas for improvement and opportunities)
Billed Monthly / Yearly
€749 / €7490
Enterprise plan - save 2 months with yearly
  • Up to 25 Merchant Centers
  • Premium Partner Agency support from Google – top 3% of agencies
  • Feed Audit
  • Feed Optimization
  • Personal Google Powered Feed translations
  • Merchant Center Excellence Report (Areas for improvement and opportunities)
  • Personal merchant center account setup
All packages are limited to 1,000,000 products per Merchant Center.
  • Save More with Precis CSS

    Did you know that using a separately run Comparison Shopping Service (CSS) can significantly cut down your costs? When you advertise through a CSS, Google eliminates a margin on the click up to 20% of the click cost. This is a dynamic value based on each auction, unlike other CSS's claiming a fixed 20% discount, we know better.

  • Premium Agency Benefits

    When you team up with Precis, you choose a premium partner that will ensure you get quality for your money. As one of the largest agencies in the Nordics with experts in all areas of marketing. We are experts within marketing platforms, data & analytics as well as creative services.

  • Add-on services

    When teaming up with Precis we have technology that helps power some of the largest businesses in Europe and we can proudly say we have made some of that available to all of you as well. Gain the latest advantages of performance max, what products you should be selling and much more!

With offices in..

  • PMax Specialisation

  • O2O Specialisation

  • Feeds Specialisation

Frequently asked questions

After the European Commission's 2017 Decision, Google ensured equal access to Shopping ads for all qualified Comparison Shopping Services (CSS) in the EEA and Switzerland. Precis, a pioneering CSS service provider in Europe, continually refines its service to offer customers an edge. This initiative means potential CPC discounts for advertisers in Shopping Ads auctions compared to Google CSS.
Yes, the discount is genuine, but it fluctuates. Depending on the CSS vs. Google Shopping merchant distribution in an auction, you might achieve up to a 20% discount. No discount is granted if only CSSs participate, but a 20% discount is given if only one advertiser uses standard Google Shopping. Essentially, the CSS discount becomes relevant when an advertiser in the auction uses Google's standard shopping service.
Google Shopping CSS -20% CSS -10% CSS -5%
Cost 100,000 SEK 100,000 SEK 100,000 SEK 100,000 SEK
CPC 1 SEK 0.8 SEK 0.9 SEK 0.95 SEK
Clicks 100,000 125,000 111,111 105,263
Conversion Rate 1% 1% 1% 1%
Conversions 1,000 1,250 1,111 1,052
AOV 500 SEK 500 SEK 500 SEK 500 SEK
Conversion Value 500,000 SEK 625,000 SEK 555,500 SEK 526,000 SEK
The CSS program is available in 21 countries including Hungary, Belgium, Denmark, Germany, Poland, the UK, France, Greece, Ireland, Italy, Netherlands, Norway, Austria, Portugal, Romania, Slovakia, Czech Republic, Sweden, Spain, Switzerland, and Finland.
With the CSS program, we are only granted access to the Merchant Center accounts. This is a restriction set by Google to allow us to view product data.
No, there isn't. We offer monthly subscriptions, allowing you the flexibility to cancel at any time through the website. After cancellation, we ensure a smooth offboarding process with no additional costs.
To ensure continuous and disruption-free shopping campaigns, we recommend transitioning your existing account to our CSS. By doing this, you can immediately benefit from dynamic discounts of up to 20% on CPCs after the switch.
If you lack a merchant center account, we can effortlessly create one for you. We'll also ensure you have the necessary access levels for setup, and we'll be there to help throughout the process.
Yes, Google provides detailed information on the CSS program. You can learn more, as well as see a list of available CSS partners for various markets, at this link.

Got questions? Let us know.